A good media kit helps someone cover your announcement without spending the afternoon looking for a headshot or confirming a date. Build it around the questions a journalist or event organizer is likely to ask.
Put the facts first
Start with a one-page fact sheet. Include what is launching, when it becomes available, who it serves, and where readers can learn more. Add the correct spellings of names and titles, and link to public sources for figures you expect someone to quote. Identify one press contact who can answer follow-up questions.
Make the assets easy to use
Include a short spokesperson bio, a current headshot, and a few relevant photos or logos. Write a caption and credit for each image, and state where it can be used. Give downloads clear filenames so a reporter can distinguish a headshot from a product photo without opening both.
Test the kit before you send it
Ask a colleague outside your project to find the date, a usable image, and the press contact. Check that the links work without an account and that the files contain only material cleared for release. Keep one person responsible for updates when a date, statistic, or spokesperson changes.
Explore more PR Insights or contact 360 Global Impact PR about your next announcement.