A partnership announcement involves at least two organizations, and each may have its own approval process. Agree on who owns each step before setting a public date.
Agree on the facts and owners
Decide what both partners can say about the agreement, who it will affect, and when anything changes for customers or members. Name one approver and one media contact from each organization. Document who can answer questions about each part of the partnership.
Work backward from launch day
Set deadlines for drafting, reviewing quotes, approving logos, and preparing web pages. Give both teams time to check names, dates, and claims. Confirm who publishes first and when. If one partner needs more review time, update the shared schedule before sending invitations or pitches.
Plan for the first day after launch
Have a shared set of answers for expected questions and agree on where inquiries should go. Check that the announcement links work once the news is live. At the end of the first day, compare the questions each team received and update the information readers use to find their next step.
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