You sent a pitch to a reporter who covers your topic and heard nothing back. Before writing again, look at what has changed since your first message and whether you can make their job easier.
Give the original pitch time
For a story without an urgent deadline, give the reporter a few business days. For an event with a firm date, state the timing in your first email and make any follow-up early enough to leave time for reporting. Read the outlet’s submission guidance if it has one.
Add one useful detail
Reply in the original email thread. In a few lines, remind the reporter what the story is and add one useful detail: a newly available interview slot, a link to supporting material, or a date they can plan around. If you can offer an independent source who has agreed to speak, explain how that person connects to the story.
Know when to stop
If you send a brief follow-up and hear nothing, move on. Record the pitch date, outlet, and any reply so your team avoids duplicate outreach. If a meaningful development gives the story a different angle later, write a new pitch that makes the change clear.
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