ABOUT THE AGENCY
Public relations grounded in your work.
360 Global Impact PR helps organizations explain important news and prepare their people to speak about it. We work with clients to connect what they want to say with what their audiences need to understand.
Meet the Founder
Meet the Founder
Dr. Emelda Uzoagbado
U.S. Army veteran and founder of 360 Global Impact PR
Dr. Emelda Uzoagbado brings experience in publicity, communications, and editorial storytelling to her work in public relations.
She previously hosted her own radio show on KCAA Radio and currently serves as an ambassador for peace and economics with several organizations. She is also a contributing writer for several organizations and publications, including Biz Her Way.
She founded 360 Essential Services, the parent company of 360 Global Impact PR, and 360 Global Impact Magazine, a separate publication featuring interviews and leadership stories.
At 360 Global Impact PR, she helps founders, executives, and organizations decide what to say, who needs to hear it, and how to prepare for the conversations that follow an announcement.
How we work
From first conversation to follow-up
01 · Discovery
We establish the objective, what the audience already knows, and any dates or approvals that affect the plan.
02 · Development
We work through the evidence, wording, and materials. You know what’s being prepared and where your approval is needed.
03 · Preparation
Before the announcement, we confirm who will speak, what information they can share, and how inquiries will be handled.
Company information
Our relationship to 360 Essential Services
360 Global Impact PR operates under 360 Essential Services, alongside 360 Global Impact Magazine.
Founded by Dr. Emelda Uzoagbado, the magazine publishes interviews, leadership profiles, and stories about people whose work serves their communities. Readers can explore conversations with founders, advocates, and leaders across fields.
The magazine and PR agency are separate divisions under 360 Essential Services. The magazine makes its own editorial decisions, and the PR agency scopes its client work separately.
Inside the agency
What we look for in a story
We ask what your organization can explain clearly, support with facts, and speak about with confidence. A good starting point may be a change in how you serve customers, an initiative with a specific audience, or a leader with firsthand expertise to share.
We start by asking what is new, why it matters now, and who will benefit from knowing about it. For example, a service expansion becomes more useful to readers when it explains who can access the service, where it is available, and when it starts. A leadership story is stronger when it includes a decision, a result, or a lesson the leader can describe from experience.
We also consider what the audience is likely to ask next. Those questions help us decide which facts belong in the announcement and which details are better suited to a fact sheet, interview brief, or partner update.
Specificity
We look for details that make the story concrete, such as what changed, who is affected, and what happens next. Dates, locations, examples, and clear eligibility or availability details can give readers a reason to pay attention and a practical next step.
Credibility
We flag statements that need verification or approval. That can mean checking figures, dates, titles, or whether a quote accurately reflects what a spokesperson wants to say. When another organization is involved, we identify which facts each team can confirm and who has authority to approve the shared wording.
Clarity
We help people find language they can use in a public announcement, an interview, or a discussion with partners. A headline should explain the main development. An interview answer can add context and an example. A partner brief can cover the practical details someone needs to share the news accurately.
Working together
Clear decisions at every stage.
Early in a project, we agree who will review the message and how feedback should be gathered. Before outreach, we discuss who will respond to requests and what information can be shared. That preparation gives your team a clearer role when the announcement is public.
At the start, we identify who supplies source information, who makes the final decision on wording, and how much time each reviewer needs. During drafting, we separate edits to tone and structure from questions that require fact-checking or approval. For joint announcements, we agree on which organization is responsible for confirming each quote, date, or claim.
Before release, we review the approved message, timing, and handoffs. If an interview request or follow-up question comes in, your team should know who will respond, what they can share, and when a question needs to go back to the project lead. If outreach is part of the engagement, we discuss which responses and follow-up opportunities to track.