PR SERVICES

A clear plan for your next announcement.

Choose the support your project needs, from defining the message to preparing the materials and planning outreach.

Services and deliverables

What we can prepare for you

PR strategy and messaging

We develop a brief that identifies the intended audience, the main message, supporting facts, and where it makes sense to share the story. The brief gives everyone involved a common reference for approvals and communications.

Press materials and outreach

Depending on scope, we can draft a press release, fact sheet, and targeted pitches. We agree on relevant outlets, timing, and follow-up responsibilities before outreach begins.

Executive visibility

We develop executive bios, speaking topics, and interview preparation materials. We help identify specific examples and facts that make your answers useful to an audience.

Launch and announcement support

We organize the sequence for a launch, partnership, event, or program announcement. Deliverables can include an announcement calendar, stakeholder talking points, and draft materials for partners.

Project planning

What we agree before work begins

We start by clarifying the outcome you want and the people you need to reach. We’ll ask what your team has already prepared, what information is approved for public use, and where you need support. That helps us identify which materials are worth preparing and what decisions need to happen first.

Before work begins, we agree on a written scope that covers deliverables, timing, responsibilities, and fees. Depending on the engagement, it can also identify who provides source material, who approves facts and quotes, how feedback will be collected, and when drafts are due. If a new deliverable or timeline change comes up, we discuss how it affects the agreed work.

If outreach is included, we also agree on who handles inquiries, what follow-up is in scope, and what updates you’ll receive. Progress updates can cover materials completed, outreach activity, and responses received. Publishers make their own decisions about coverage and timing.

Have a deadline?

Tell us what is already in motion.

Tell us the date you’re working toward and what makes it important. A public launch, partner announcement, event, or interview may each have different deadlines for approvals, materials, and outreach. If the date is still tentative, share the range you’re considering.

It helps to know what’s already in motion. Share whether the key facts are confirmed, whether a spokesperson is available, and whether a draft, fact sheet, or approved quotes already exist. If another organization needs to approve the announcement, tell us who is involved and when they can review it.

With that information, we can discuss what needs to be ready first. For a tight timeline, that might mean prioritizing the announcement and spokesperson brief, then scheduling follow-up materials or additional outreach after launch. We’ll discuss what can reasonably fit the schedule before agreeing on the work.

Start a project inquiry

Choose a starting point

Find the right PR support for your project

Start with the situation closest to yours. A service launch usually calls for a clear explanation of what’s new and how people can act on it. An executive profile focuses on what the leader can speak about credibly. A partnership announcement requires a shared message and coordinated approvals.

Use the three guides below to compare what you might need and what to bring to the first conversation. If you already have a clear message, you may be ready for written materials or interview preparation. If your team is still deciding what to say, a messaging brief can help you settle the audience, main point, and supporting facts before moving into production.

Some projects span more than one guide. A founder launching a new service may also need interview preparation, for example. We can discuss which pieces should be prepared together and which can follow later.

Launching a new service

Best for
You’re introducing a new service or taking an existing offer to a new audience.

What we can prepare
A clear launch message, press release, partner fact sheet, and talking points that explain why the service matters and how people can use it.

What to bring
Who the service is for, what problem it solves, when it will be available, and what you want customers to do next.

Building an executive profile

Best for
You’re preparing a leader for interviews, speaking opportunities, or professional introductions.

What we can prepare
A professional bio, interview topics that reflect the leader’s expertise, and concise talking points backed by firsthand examples.

What to bring
A current bio, two or three topics the leader can speak about from experience, and dates for any upcoming interviews or events.

Announcing a partnership

Best for
Two or more organizations are preparing to share joint news with customers, partners, or the press.

What we can prepare
A joint announcement, a checklist for approving facts and quotes, and a release schedule that gives each organization a clear role.

What to bring
Why the partnership was formed, what each organization is contributing, who needs to approve the wording, and when the news can be shared.

From brief to materials

How a PR project comes together

We begin with the outcome you want and the people you need to reach. Then we confirm what is ready to share, what still needs approval, and who can answer questions. Those decisions guide the materials, timing, and responsibilities we put in the project brief.

Once the brief is agreed, we prepare the materials in scope and send them for review. If outreach is included, we also agree on who will handle replies and how you’ll receive updates.

Before you begin

Questions clients ask

Can you work with a draft we already have?

Yes. Share what the draft is meant to accomplish, who will read it, and which details have been approved. We can review the message for clarity and structure, flag claims that need evidence, and identify where a supporting fact sheet or set of talking points would help. You can also ask us to focus on a specific issue, such as making the lead clearer or preparing a shorter version for partners.

What makes a story ready for outreach?

Start with a specific development and a clear reason it matters to the people you want to reach. Then gather the details someone can verify, including dates, approved quotes, relevant facts, and an available spokesperson. We also look at timing and whether the intended outlet covers the topic. When a story is still taking shape, we can discuss what to gather before contacting anyone.

Can we start with one deliverable?

Yes. You can start with an executive bio, a messaging brief, interview talking points, a press release, or a fact sheet. We’ll discuss the audience, the deadline, and how you plan to use the piece. That conversation helps define the scope, the information we’ll need from you, and who should review it before it is final.

How do you define progress?

We agree on milestones that fit the engagement. For a materials project, that might include an approved brief, first drafts, a review round, and final files. If outreach is included, updates can cover which outlets were contacted, what responses came in, and which follow-ups are appropriate. Editorial decisions and publication schedules belong to the outlets.

Next step

Tell us which service you’re considering.

If you’re deciding between messaging, materials, and outreach, tell us what you want to happen after the announcement. Do you need customers to understand a new offer, partners to explain a joint initiative, or a spokesperson to prepare for interviews? That outcome helps us discuss where to start.

Include your organization, the audience you need to reach, any public deadline, and the status of materials or approvals. If your team has already written a draft or identified outlets, mention that in your inquiry. If you are still exploring the idea, a few sentences about the project and the decisions you are working through are enough.

During the first conversation, we can discuss the deliverables that fit your project, what you would need to provide, and the timing and approval steps. Scope and fees are discussed before an engagement begins.